{
  "version": "1.0",
  "brand": "Veterinarians.org",
  "direction": "03 / Topic-first Health Reference",
  "mood": [
    "calm",
    "credible",
    "approachable",
    "editorial",
    "clear"
  ],
  "palette": {
    "ink": "#163440",
    "accent": "#087C80",
    "paper": "#FFFFFF",
    "tint": "#EDF5F7",
    "muted": "#667983",
    "line": "#DBE5E9"
  },
  "rules": [
    "Use natural animal colors; reserve brand colors for backgrounds and supporting shapes.",
    "Keep animal anatomy plausible and expressions relaxed.",
    "No embedded words, numbers, lettering, logos, watermarks or trust badges.",
    "Leave generous space; one focal idea per image.",
    "Do not imitate real veterinary contributors or present generated scenes as documented patient outcomes."
  ],
  "styles": {
    "editorial_photo": {
      "description": "Natural editorial photography, soft window daylight, neutral white balance, realistic fur and anatomy, eye-level framing, quiet home or veterinary setting, uncluttered pale background, gentle contrast. Avoid staged stock-photo gestures and glossy advertising retouching.",
      "avoid": [
        "dramatic emergency lighting",
        "distressed animal",
        "costume or exaggerated human expression",
        "invented medical equipment"
      ]
    },
    "soft_illustration": {
      "description": "Simple flat editorial illustration with restrained organic forms, clean silhouettes, rounded contours, subtle tonal depth, generous white space, navy details and pale blue background with sparing teal accents. Natural fur colors. No heavy outlines, 3D plastic, neon gradients or childish mascot styling.",
      "avoid": [
        "busy scene",
        "photo collage",
        "oversized cartoon eyes",
        "heavy texture"
      ]
    },
    "line_icon": {
      "description": "One simple rounded line pictogram, dark teal stroke on pale blue or white background, consistent visual stroke weight, no shadow, centered silhouette with generous breathing room. Designed to remain recognizable at 68 CSS pixels and inside a circular crop.",
      "avoid": [
        "fine hatching",
        "multiple scenes",
        "detailed anatomy",
        "tiny decorative detail"
      ]
    }
  },
  "presets": {
    "featured": {
      "aspect_ratio": "16:9",
      "width": 1600,
      "height": 900,
      "safe_area": "Keep essential subjects in the central 60% of width and 70% of height. Allow alternate 4:3 and narrow card crops; inspect each crop manually."
    },
    "article_illustration": {
      "aspect_ratio": "4:3",
      "width": 1200,
      "height": 900,
      "safe_area": "Keep meaningful visual content at least 10% away from each edge."
    },
    "topic_thumbnail": {
      "aspect_ratio": "1:1",
      "width": 1024,
      "height": 1024,
      "safe_area": "Keep the complete subject inside a centered circle with diameter 70% of the canvas. No text in the circle."
    },
    "social": {
      "aspect_ratio": "40:21",
      "width": 1200,
      "height": 630,
      "safe_area": "Keep the subject inside the central 70% of the canvas; use a representative editorial image, not a generic logo."
    }
  }
}